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Archive for April, 2011
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Announcing NEW Home Care Sales & Marketing YouTube Channel
April 29th, 2011
April 29th, 2011
CRM & Technology News:
Using CRM with Google AdWords
April 28th, 2011
Using CRM with Google AdWords
April 28th, 2011
Are you using Google AdWords to generate leads for your agency? If so, you know that sometimes those leads can be tough to prioritize and follow up on. Using a CRM can help you organize your approach and give you insight into which campaigns have the highest ROI.
Read more here: http://www.crmbuyer.com/story/A-Marketers-Guide-to-Tackling-Google-Overload-72345.html?wlc=1303998027
Home Care Compliance & Regulations:
Caregivers with criminal backgrounds more common than you think?
April 27th, 2011
Caregivers with criminal backgrounds more common than you think?
April 27th, 2011
A new report has found that a large number of caregivers operating in the state of California have criminal records, with no laws in place to assist families in conducting background checks.
Read more here: http://www.bizjournals.com/sacramento/news/2011/04/21/report-oversight-of-elderly-homecare.html
Home Care Sales & Marketing:
Repair the Hole in Your Marketing Bucket
April 26th, 2011
Repair the Hole in Your Marketing Bucket
April 26th, 2011
Today’s sales & marketing article focuses on strengthening the relationships you have with your current client base.
Read more here: http://www.homecarereferralmanblog.com/repair-the-hole-in-your-marketing-bucket
Home Care Industry News:
State expects savings in home health care
April 25th, 2011
State expects savings in home health care
April 25th, 2011
Ohio steers more patients toward PASSPORT — a Medicaid waiver program that helps pay for in-home and community services for seniors who need hands-on assistance — in hopes of saving the state $18.7 million through 2013.
Read the article here: http://bit.ly/hjaMNm
Isn’t it time to see what our Home Care Market Share Data Integration can do for your company?
April 22nd, 2011
April 22nd, 2011
Have you seen our Home Care Market Share Data Integration? Our feature-rich, interactive “Heat Map” enable sales managers to quickly identify high volume referral sources by patient volume and disease state. This interactive data is actionable, meaning it can be added to your contacts and accounts within PlayMaker with just a few clicks.
Schedule a brief demo today to see how easy it is to identify and connect with valuable referral sources in your area: https://www.playmakercrm.com/live-demo
CRM & Technology News:
A Peek Behind the Curtain of My CRM Laboratory
April 21st, 2011
A Peek Behind the Curtain of My CRM Laboratory
April 21st, 2011
Here’s a great article containing 5 tips on how to use your CRM more effectively, including using the right tone of conversation, being readily available to assist with client needs, and being honest about mistakes, should they arise.
Read the article here: http://www.crmbuyer.com/story/A-Peek-Behind-the-Curtain-of-My-CRM-Laboratory-72313.html?wlc=1303392792
Home Care Compliance & Regulations:
New Home Care Clinical Specialist-OASIS (HCS-O) Certification
April 20th, 2011
New Home Care Clinical Specialist-OASIS (HCS-O) Certification
April 20th, 2011
“The Board of Medical Specialty Coding & Compliance (BMSC) now offers a professional certification in OASIS-C for home health clinicians. The new HCS-O certification assures home health agencies that clinicians are able to conduct a comprehensive patient assessment and accurately complete the OASIS-C form. This leads to improved outcomes, accurate claims submission, and prompt and proper claims payment.”
Read the rest of the article here: http://www.pr.com/press-release/312604
Home Care Sales & Marketing:
Crazy Like a Fox
April 19th, 2011
Crazy Like a Fox
April 19th, 2011
“Home care agencies are notorious for putting pressure on their marketing teams without developing them in the business. How many times have you taken the time to teach instead of reprimand or judge your sales team?”
Continue reading about how to educate your sales team and help them bring profitable referrals into your agency: http://www.homecarereferralmanblog.com/crazy-like-a-fox
Home Care Industry News:
Not making use of in-home care law has cost state millions
April 18th, 2011
Not making use of in-home care law has cost state millions
April 18th, 2011
Today’s Home Care Industry News post focuses on Indiana’s missed opportunity to utilize home care services effectively, a mistake that costs the state an estimated 4-13 million each year.
Read the article here: http://www.indystar.com/article/20110417/NEWS14/104170407/1001/SPORTS0109/Not-making-use-home-care-law-has-cost-state-millions?odyssey=nav|head
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