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Today we bring you a series of free webinar videos on marketing around health care observances, courtesy of TAG Home Care Marketing.
“We’ll show you step-by-step how to market using health care observances. It’s a great way to build partnerships with referral sources, strengthen brand identity and connect your services to what’s top of mind in the medical community.”
Click here for
Part 1 of 3: http://www.youtube.com/tagwebinars#p/u/9/TQnC-z6ZB1M
TargetWatch™ is PlayMaker CRM’s newest sales and marketing tool to help you instantly identify and target the top referring physicians and facilities for home care in your service area.
Health Market Science’s proprietary Physician, Agency, Hospital, LTAC, and SNF targeting data has been integrated into TargetWatch to provide users with an easy-to-use TargetWizard interface that quickly searches for top prospects by geography, category, diagnosis or other variables meeting your search criteria. With PlayMaker CRM’s TargetWatch, high-value referral sources are easier to identify, target and monitor in real-time to rapidly take your referrals to another level. TargetWatch turns your sales process from guesswork into a quantifiable method for success.
You’ll discover:
Call 866.930.6847 today to schedule a demo of TargetWatch!
Today’s CRM & Technology post comes from E-Commerce News. It outlines the steps all companies should go through before implementing a new CRM system, including evaluating internal processes to achieve the maximum productivity boost.
Read more here: http://www.ecommercetimes.com/story/72526.html?wlc=1306416851
Are you aware of the Home Care Law Blog? It’s a solid source for up-to-date info on legal and policy issues facing home care companies today.
Check it out here: http://www.homecarelawblog.com
Want answers to your most pressing home care sales and marketing questions? Need one-on-one coaching to help you boost your referrals and profits? Ask the experts at My Home Care Sales Coach! Get a free 30-minute coaching call by going to to http://www.homecarecoachingcall.com
“According to the AARP Public Policy Institute, 19.6 percent of Connecticut’s population is between 50 and 64 years old. Those aged 65 to 84 comprise 11.8 percent of its population — slightly higher than the national average of 11 percent. And 2.6 percent of the state’s population is 85 and older, compared with 2 percent of the United States for the same age group.”
Read the complete article by Cathryn J.
Prince here: http://bit.ly/mOAQRC
“CRM is often described as technology. That’s like saying an airplane is a metal tube with windows. It leaves a large part of the definition out; CRM is really a discipline involving people, processes and technology — and in that order. You should first evaluate how your business works and then look for software that helps fix what does not work and improves what can be optimized.”
Read this article by Christopher J.
“In the state where hospice care first arrived in America, the bar has been set high for those who care for dying patients and help them toward a peaceful, pain-free end.
Now, 28 hospice providers are hoping the state will update its rules so that more of them can create freestanding hospices like the one that until now has set the standard for end-of-life care, Connecticut Hospice in Branford.”
Read more here: http://middletownpress.com/articles/2011/05/16/news/doc4dd13a6da77a7476238595.txt
Today’s home care sales & marketing post comes from Adam Bishop’s Home Care Referral-Man blog. It’s titled, “Success Leaves Clues” and discusses the importance of nurturing the relationships you have with current clients.
Read more here: http://www.homecarereferralmanblog.com/success-leaves-clues
“No one wakes up one morning and decides, ‘What my business really needs is a CRM solution.’ It’s not an impulse buy; nor is it the sort of thing that an employer provides as a nice “surprise” to employees out of the blue. You don’t buy CRM simply because you hear about a competitor using it. Or at least you shouldn’t. What should drive you toward CRM — or toward upgrading the CRM solution you currently have — is a set of problems.”
Read more here: http://www.ecommercetimes.com/story/72434.html?wlc=1305207656
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