PlayMaker CRM Blog

John Blake

John Blake, Director of Client Success with PlayMaker CRM, has dedicated his work efforts to the Customer Relationship Management industry for more than 20 years. His blended knowledge of CRM best practices along with post-acute care sales and marketing ensures that every client becomes a reference.
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Recent Posts

What the CMS Pre-Claim Review Demonstration Means for your Home Health Agency

Posted by John Blake on February 24, 2017

 

 

Home health agencies serving Medicare and Medicaid beneficiaries are up in arms (and rightly so) with the Centers for Medicare and Medicaid Services Pre-Claim Review Demonstration that is now underway after a delayed start. With Illinois, Florida, Texas, Massachusetts, and Michigan slated for the pilot program, many worry how they will withstand a program that mandates them to submit to a pre-claim review process. Weeding out fraud, abuse and improper payments are at the root of this program, but many fear that they are being penalized unfairly.

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Topics: Home Health, Home Care, Medicare

Improving Business Processes with a Vertical CRM

Posted by John Blake on June 11, 2015

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Improving business processes with a vertical Customer Relationship Management (CRM) platform is one of the single most important tasks a team can do to boost their efficiency and effectiveness. With a vertical CRM, you would certainly expect industry-specific variables to be built directly into the application, saving both time and money during implementation. This also allows companies to set their own business processes in place, allowing a sales team to integrate the CRM into the way they currently work. With that said, if companies don’t have a strong process in place prior to a vertical CRM implementation, it will be difficult to establish benchmarks to measure sales growth and ROI.

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Topics: Sales, Sales Efficiency, business process

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