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Archive for the ‘Press Releases’ Category

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Home Care Compliance & Regulations:
Hospice costs questioned

“In the midst of debates over how to sustain Medicare, the cost of hospice has come under increased scrutiny.

Medicare’s tally for hospice care jumped more than $9 billion from 2000 to 2009, The New York Times reported. More than a million Medicare patients receive hospice services each year, and the median time in hospice care is 17 days. Four in 10 Medicare beneficiaries use hospice before they die.”

Read more here: http://bit.ly/mleB80

Home Care Sales & Marketing:
The Power of the Pregnant Pause

“I want to remind you to slow down. Not in your marketing efforts, business planning, or new strategy development, just during your sales calls. It is estimated that less than 3 percent of our time spent selling is actually “face time” with a referral source. Since most of us spend thousands of dollars each year to reach that precious 3 percent, it is really important that we are as effective as possible.”

Read the article by Adam

Bishop here: http://bit.ly/mIa197

Home Care Industry News:
Home Care Legislation Poised to Improve Quality of Care for Millions of Americans

“The Direct Care Job Quality Improvement Act would amend the Fair Labor Standards Act (FLSA) to include basic labor protections for home care workers. Currently, FLSA covers domestic service workers and most direct care workers in institutional settings such as nursing homes; however, the law continues to exclude home care workers from basic minimum wage and overtime protections.”

Read the article here: http://prn.to/iQNOhe

Drop by Booth 83 at the 2011 HCAF Annual Conference in Orlando

We are exhibiting at the 2011 HCAF Annual Conference at Walt Disney World Dolphin Resort in Orlando from June 27-30. If you are attending the show, please stop by Booth 83 and discover all the ways PlayMaker CRM can revolutionize your sales and marketing programs! We’ll see you there!

More information on the conference: http://bit.ly/jDoc6I

CRM & Technology News:
Fixing the Disconnect Between Sales and the Enterprise

“Challenges are mounting for sales teams: higher quotas, changing metrics, and new channels in which to sell. The problem is that these changes can get in the way of salespeople doing what they do best, which is selling.”

Read more here: http://bit.ly/lG7ZEN

Home Care Compliance & Regulations:
Blue Dogs want home health regulation loosened

“Conservative Democrats say the Obama administration is burdening home healthcare providers with overly complicated regulations.”

Tell us how you feel!

Read the article here: http://thehill.com/blogs/healthwatch/health-reform-implementation/164395-blue-dogs-want-health-regulation-loosened

Take a moment to watch a new PlayMaker CRM testimonial video

Follow this link to watch a brief video testimonial from Mary Bartlett, CFO at Home Health and Hospice Care, Inc.

http://www.mckesson.com/en_us/McKesson.com/For%2BHealthcare%2BProviders/Home%2BCare/Agency%2BManagement/PlayMaker%2BCRM.html

Home Care Industry News:
Many boomers not prepared for elder care: survey

“While most of the 76 million baby boomers are no longer caring for their children, more and more of them are playing the role of caretaker for an older generation: their parents. But how ready are they for this role?”

PlayMaker’s TargetWatch is redefining home care sales and marketing

Ever since it’s release, PlayMaker’s TargetWatch™ has received an overwhelming response from home care companies across the country looking to maximize their sales and marketing programs. So how does it work? Read on…

Health Market Science’s proprietary Physician, Agency, Hospital, LTAC, and SNF targeting data has been integrated into TargetWatch to provide users with an easy-to-use TargetWizard interface that quickly searches for top prospects by geography, category, diagnosis or other variables meeting your search criteria. With PlayMaker CRM’s TargetWatch, high-value referral sources are easier to identify, target and monitor in real-time to rapidly take your referrals to another level. TargetWatch turns your sales process from guesswork into a quantifiable method for success.

You’ll discover:

  • How to identify hidden pockets of referral opportunities
  • Insight into which physicians are treating a high volume of patients, but referring a low volume into home care
  • Physicians who have the ability to drive the highest volume of referrals to your agency
  • Metrics on the agencies a physician or facility uses and the percentage of business going to each
  • And much more!

Call 866.930.6847 today to schedule a demo of TargetWatch!

CRM & Technology News:
Keeping Seniors Safe at Home with Technology Solutions

“America’s 65+ population is growing at a swifter pace than the working age sector. One result will be a decreasing supply of caregivers relative to the number of people needing care. Technology solutions—like those of Safety Choice by Comfort Keepers—are proving their value by helping to fill this gap, extending the reach of caregivers, and enabling seniors to stay safe and independent at home between visits by family or professional caregivers.”

Read more here: http://bit.ly/jHy4v5

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