“One of the greatest assets you have is your customer list, which consists of existing and previous clients and patients and medical referral sources. The direct marketing big thumb rule is: a list loses 10% of its value each month absent contact, so after 10 months of not contacting your list its value is essentially zero!”
Read more here: http://bit.ly/pEiO5q
Today’s Home Care Sales & Marketing post comes from Adam Bishop’s My Home Care Sales Coach Blog:
“Quite simply, proper marketing creates the desire and urgency in your customers to allow you to sell to them. The art of selling is the progression toward closing the sale. In home care sales, too many agencies are guilty of constantly marketing and never get around to closing the sale.”
Read more here: http://bit.ly/qkV1UQ
“I want to remind you to slow down. Not in your marketing efforts, business planning, or new strategy development, just during your sales calls. It is estimated that less than 3 percent of our time spent selling is actually “face time” with a referral source. Since most of us spend thousands of dollars each year to reach that precious 3 percent, it is really important that we are as effective as possible.”
Read the article by Adam
Bishop here: http://bit.ly/mIa197
Today’s home care sales & marketing post comes from Adam Bishop’s Home Care Referral-Man blog. It’s titled, “Success Leaves Clues” and discusses the importance of nurturing the relationships you have with current clients.
Read more here: http://www.homecarereferralmanblog.com/success-leaves-clues
Today’s sales & marketing post explains why marketing should be the last thing cut from your budget, not the first!
Read more here: http://www.homecarereferralmanblog.com/action-conquers-fear
Today’s sales & marketing article focuses on strengthening the relationships you have with your current client base.
Read more here: http://www.homecarereferralmanblog.com/repair-the-hole-in-your-marketing-bucket
“Home care agencies are notorious for putting pressure on their marketing teams without developing them in the business. How many times have you taken the time to teach instead of reprimand or judge your sales team?”
Continue reading about how to educate your sales team and help them bring profitable referrals into your agency: http://www.homecarereferralmanblog.com/crazy-like-a-fox
