Posts Tagged ‘home care crm’
Home Care Compliance & Regulations:
When companionship doesn’t pay
July 20th, 2011
“The exclusion of an estimated 1.7 million home care workers from the federal minimum wage and overtime law has depressed wages in the industry and led to extremely long hours for those workers who provide round-the-clock care. These are the caregivers who get our grandmothers out of bed in the morning and facilitate the feeding tubes of our disabled neighbors. It’s time to close the loopholes that exempt them from federal wage and hour laws — laws most of us take for granted.”
Read more of this article by Catherine Ruckelshaus, National Employment Law Project and Ai-jen Poo, National Domestic Workers
Alliance:
http://bit.ly/nu8KN4
Tags: compliance, home care crm, homecare, homecare crm, minimum wage, overtime, regulations
Posted in Press Releases |
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Home Care Sales & Marketing:
Create a Marriage With Your Clients, Not a Casual Relationship
July 19th, 2011
“One of the greatest assets you have is your customer list, which consists of existing and previous clients and patients and medical referral sources. The direct marketing big thumb rule is: a list loses 10% of its value each month absent contact, so after 10 months of not contacting your list its value is essentially zero!”
Read more here: http://bit.ly/pEiO5q
Tags: adam bishop, crm, home care, home care crm, homecare, homecare crm, marketing, playmaker, sales, sales training
Posted in Press Releases |
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CRM & Technology News:
The Opposite of CRM
July 14th, 2011
“The power of the Internet and of social media stems from you and me. We’re the ones causing more than a CRM revolution. It’s a communications revolution — no, a transparency revolution. So, as I see it, the opposite of CRM, anti-CRM perhaps, is a lack of transparency in a vendor’s dealings with its customers. Transparency doesn’t need regulations to be enforceable; when it recedes, so should customers.”
Read the article by Denis
Pombriant here: http://bit.ly/pKNbrX
Tags: crm, home care crm, homecare crm, marketing, patient loyalty, playmaker, ROI, social media, technology
Posted in Press Releases |
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Home Care Compliance & Regulations:
Declare war on Medicare fraud, not seniors
July 13th, 2011
“As Congress wrangles over the debt ceiling, the federal budget, and the future of entitlement programs, it’s clear that the nearly $500 billion spent each year on Medicare will remain a topic of great interest.”
Read more here: http://bit.ly/nv8UAn
Tags: compliance, crm, home care, home care crm, homecare, homecare crm, medicare, playmaker, regulations
Posted in Press Releases |
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Home Care Sales & Marketing:
Home Care Selling vs. Marketing
July 12th, 2011
Today’s Home Care Sales & Marketing post comes from Adam Bishop’s My Home Care Sales Coach Blog:
“Quite simply, proper marketing creates the desire and urgency in your customers to allow you to sell to them. The art of selling is the progression toward closing the sale. In home care sales, too many agencies are guilty of constantly marketing and never get around to closing the sale.”
Read more here: http://bit.ly/qkV1UQ
Tags: adam bishop, crm, home care, home care crm, homecare, homecare crm, marketing, playmaker, sales, sales training
Posted in Press Releases |
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Home Care Industry News:
Care worker initiative resurrected
July 11th, 2011
“OLYMPIA (WA)— Voters may get a second chance this November to require background checks and increased training for workers who care for seniors and people with disabilities.”
Read more here: http://bit.ly/qlpB3t
Tags: crm, home care, home care crm, homecare, playmaker, regulations
Posted in Press Releases |
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CRM & Technology News:
To Be Truly Customer-Centric, You May Need to Change Your Conversations
July 7th, 2011
“A business that’s succeeding at CRM (and that means the discipline of CRM, not the technology) will have come to some realizations. First off, even though the business no longer controls the conversation with the customer, that conversation has never been more important to pay attention to and to respond to in a coherent and, when possible, personalized way.”
Read more here: http://bit.ly/o10IyQ
Tags: crm, Customer Service, home care, home care crm, homecare, homecare crm, patient loyalty, playmaker, sales training, technology
Posted in Press Releases |
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“Saving Medicare begins at home” by Beth Noyce
July 6th, 2011
“Let’s start with one simple, common-sense rule change: Allow people to receive health care in the best environment for their recovery. For instance, don’t send sick people to high-priced, impersonal hospitals unless it is the best place for them to receive needed care.”
Read the rest of this Opinion piece by Beth
Noyce: http://bit.ly/nMZASc
Tags: crm, home care, home care crm, homecare, homecare crm, medicare, playmaker
Posted in Press Releases |
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Home Care Industry News:
Medicaid shifting to home care
July 5th, 2011
“Effective Friday, nursing homes took a 5.8 percent rate cut per patient, on average. Over the next two years, the proportion Ohio spends on institutional care will drop from 64 percent to 58 percent, while spending on community-based services such as Passport, which helps ill elderly Ohioans stay in their homes, will grow from 36 percent to 42 percent.”
Read more here: http://bit.ly/lZcLMr
Tags: crm, home care, home care crm, homecare, homecare crm, playmaker
Posted in Press Releases |
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CRM & Technology News:
CRM and Social Media Marketing: Can They Work Together?
June 30th, 2011
“Industry observer Stephanie Miller writes that social marketing purists ‘claim the real value in social marketing is not measurable in the old ways of direct marketing. When I ask how it is measurable, I get a lot of hand-waving and mumbling about participation and brand evangelism.’
Which reminds those of us who remember of the various ROI substitutes put forth for banner ads back in the day. Their ROI was ‘eyeballs.’ No, it was ‘click-throughs.’ Of course it’s really always ’sales.’”
Read more here: http://bit.ly/iy8H7J
Tags: crm, home care, home care crm, homecare, homecare crm, marketing, playmaker, ROI, sales training, social media, technology
Posted in Press Releases |
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