PlayMaker CRM Blog

Convincing Your Company to Invest in CRM Technology

Posted by Kelly Wolf on July 10, 2015

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As a sales representative in post-acute care, you are constantly looking for ways to improve your performance and stay ahead of the competition. During your research, you probably came across information about how a CRM (customer relationship management) system can help increase sales efficiency and boost productivity. However, you may find yourself in a situation where your company is not ready to invest in a CRM, or even that your fellow sales reps are not enthusiastic about the idea. So how can you convince your team to embrace CRM? The key is to form a plan and gather the right information that illustrates how a CRM will help the team be more informed, more effective and ultimately more successful. 

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Topics: CRM, Sales Efficiency, Technology, business process

Improving Business Processes with a Vertical CRM

Posted by John Blake on June 11, 2015

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Improving business processes with a vertical Customer Relationship Management (CRM) platform is one of the single most important tasks a team can do to boost their efficiency and effectiveness. With a vertical CRM, you would certainly expect industry-specific variables to be built directly into the application, saving both time and money during implementation. This also allows companies to set their own business processes in place, allowing a sales team to integrate the CRM into the way they currently work. With that said, if companies don’t have a strong process in place prior to a vertical CRM implementation, it will be difficult to establish benchmarks to measure sales growth and ROI.

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Topics: Sales, Sales Efficiency, business process

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