PlayMaker CRM Blog

PlayMaker CRM Configurable Dashboards: Visibility into the Metrics that Matter Most to You

Posted by Jennifer Artabane on April 13, 2017



With the release of our recent configurable dashboards feature, it’s easier than ever before for the entire sales and marketing organization to monitor and manage activity and performance. We know that each person within the organization has a different perspective, and how you choose to configure your dashboard is dependent upon your objectives and what you wish to compare.

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Topics: Sales Management, CRM, Technology, Sales Growth

Take Control Of Your Sales Growth with TargetWatch

Posted by Adam Bishop on February 22, 2017



Inefficient and outdated systems are counterintuitive to sales growth. Their lack of transparency often results in missed opportunities and profit loss in the form of reduced market share and presence. More and more, post-acute healthcare companies are realizing that in order to stay competitive in the marketplace, they must adapt their business practices.

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Topics: Sales, CRM, Marketing, Sales Strategy, TargetWatch, Market Intelligence Data, Sales Growth, Referral Growth

Creating Value by Consistent Data Gathering

Posted by Jason Lewallen on April 8, 2016


If you are a Customer Relationship Management (CRM) user, then you know the value of data. You most likely understand that knowing key information about your referral sources can give you an absolute advantage over your competitors. What you may not have considered is how gathering snippets of data at every visit can increase your sales and marketing ROI.

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Topics: Sales, CRM, Referrals, Marketing

Convincing Your Company to Invest in CRM Technology

Posted by Kelly Wolf on July 10, 2015


As a sales representative in post-acute care, you are constantly looking for ways to improve your performance and stay ahead of the competition. During your research, you probably came across information about how a CRM (customer relationship management) system can help increase sales efficiency and boost productivity. However, you may find yourself in a situation where your company is not ready to invest in a CRM, or even that your fellow sales reps are not enthusiastic about the idea. So how can you convince your team to embrace CRM? The key is to form a plan and gather the right information that illustrates how a CRM will help the team be more informed, more effective and ultimately more successful. 

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Topics: CRM, Sales Efficiency, Technology, business process

Preparing for Technology Changes in the Workplace

Posted by Sean Haggis on May 29, 2015

In life and business, change is both necessary and inevitable. We must adapt to our changing environment or, to put it simply, it’s game over. If change is so important, then why do so many of us find it difficult to deal with it in our lives and careers? Keeping up with our everyday tasks at work is hard enough, let alone having to add something new to the mix, especially if it involves new technology. Just the thought of learning new technology can be time-consuming and stressful, causing denial and opposition. It’s easier to chug along the same path because it’s familiar and safe. The problem with this path is that your chances of creating new opportunities for success diminish over time while your competitors chip away at your market share. 



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Topics: CRM, Technology

Top Three Trends in Mobile CRM Apps

Posted by Sean Haggis on May 13, 2015

Sales teams have always been mobile, but a mobile CRM app gives sales reps the ability to immediately decrease time spent on administrative tasks and allow more time to interact with referral services and increase their “sales window.” Staying informed of mobile trends as they evolve will position your company at the forefront of technology-enhanced sales organizations.

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Topics: Mobile CRM, CRM, Sales Efficiency

Tips on Selecting a CRM for Post-Acute Care

Posted by Adam Bishop on May 13, 2015

Investing in a Customer Relationship Management (CRM) system for your post-acute care business is not something to be taken lightly. There are often business processes that need to be revised and improved to give you the maximum return on your investment. However, the combination of the right CRM provider and a commitment to success on your part will result in transformative results for your sales and marketing efforts, giving your organization an unparalleled advantage over your competitors.

PlayMaker CRM Mobile

Here are 5 key questions to ask when selecting a CRM for post-acute care.

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Topics: Sales, CRM

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