PlayMaker Blog

MSD's Better Together: Know Before You Go

Posted by Jason Dillon on January 16, 2018

This year’s MSD Healthcare Innovation + Technology conference is aptly titled “Better Together.” Recognizing the positive shift of post-acute healthcare providers embracing innovative technology solutions to improve patient outcomes, the MSD Better Together conference brings together leaders from across the industry to share their expertise and discuss emerging technology solutions.

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Topics: CRM, Technology, HME, Trade Shows, Post-Acute Care, Sales Growth, Infusion, MSD

Seven Tips to Identify an At-Risk Referral Source

Posted by Holly Miller on January 9, 2018

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In the early stages of a new referral relationship, it’s easy to keep your attention focused on nurturing the relationship and ensuring your new referral partner can continue to send patients to you with confidence.

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Topics: Sales Management, CRM, Referrals, Sales Growth, Referral Growth

How to Target the Best Referral Sources for your Home Health and Hospice Agency

Posted by Holly Miller on November 17, 2017

 

 

“I don’t know which referral sources to target” has become an all-too-common refrain among home health and hospice agencies. A lack of visibility into both the market and your own agency’s referral activity weakens your sales efforts and slows your market expansion. Many agencies are scrambling to develop a sales strategy that yields results. What’s the secret? Using relevant, actionable data to determine the best referral sources for your agency to target.

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Topics: Sales Management, CRM, Technology, Referrals, Home Health, Hospice, Sales Growth, Referral Growth

Webinar Recap: Focus on Your Why and Stand Out in the Home Care Market

Posted by Seth West on October 4, 2017

 

 

Webinar Presented by:

Merrily Orsini, MSSW, President/CEO

corecubed

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Topics: Communication, Home Health, Home Care, Marketing, SEO

Webinar Recap: Presenting your Home Health Services in the New Bundled Payment (BPCI) Dominated Marketplace

Posted by Seth West on October 3, 2017

 

 

Webinar Presented by:

Darren Horrigan, Director of Care Services

Bryce Henson, Director of Development

Access Innovations

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Topics: Home Health, Marketing, Medicare, Reporting, BPCI

Webinar Recap: Value-Based Purchasing & ACOs

Posted by Seth West on September 8, 2017

 

 

Webinar Presented by:

Arnie Cisneros & Astrid Roeder

Home Health Strategic Management

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Topics: Home Health, Post-Acute Care, Medicare, ACO

Building Relationships: A 3-Step Evaluation

Posted by Adam Bishop on June 15, 2017

 

 

Great relationships are the key to not only acquiring but also retaining referral source loyalty. While this is a well-known fact, many times those same great relationships never transition into referring accounts. As a sales manager, you are faced with a difficult dilemma. Do you wait it out in hopes that the relationship will someday turn into referrals, or do you give another sales rep an opportunity to work the account? How do you decide?

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Topics: Sales Management, Relationships, Sales Strategy, Sales Growth, Sales Reps

Grow your Market Share with PlayMaker: Functional, Compliant and Secure

Posted by John Blake on May 10, 2017

 

 

The competitive nature of post-acute healthcare has led to a rise in technology products hitting the market to better assist you with managing your customer relationships and growing your sales. This shift to a SaaS (Software as a Service) delivery model for CRM and sales platforms can leave your organization exposed for reputational damage and financial penalties if data is left unsecure and a security breach occurs. With the added complexity of safeguarding protected health information, it’s critical that you select a product that meets the security protocols your Information Security Officer requires in order to ensure HIPAA compliance and data security.

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Topics: Sales Management, CRM, Technology, Sales Growth, HIPPA, Security, Saas, Compliance

PlayMaker Configurable Dashboards: Visibility into the Metrics that Matter Most to You

Posted by Jennifer Artabane on April 13, 2017

 

 

With the release of our recent configurable dashboards feature, it’s easier than ever before for the entire sales and marketing organization to monitor and manage activity and performance. We know that each person within the organization has a different perspective, and how you choose to configure your dashboard is dependent upon your objectives and what you wish to compare.

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Topics: Sales Management, CRM, Technology, Sales Growth

Leverage Sales Technology To Maximize HME Business Growth

Posted by Jason Dillon on April 3, 2017

 

 

Increased regulation has HME providers looking for ways to do more with less, which means improving both the efficiency and productivity of their sales programs. Investing in HME-specific sales technology can provide unparalleled visibility into both the market and your own business, along with relationship management tools to strengthen relationships and empower your sales team. 

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Topics: Sales, Technology, HME, Market Intelligence Data, Sales Growth