PlayMaker Blog

5 Questions to Consider When Developing a Message for Referral Sources

Posted by Holly Miller on February 21, 2018

If you only had one minute to convince a referral source that your home health or hospice agency was the right provider for their patients, could you deliver an impactful message? A canned sales pitch that merely states your agency’s capabilities won’t impress most physicians. You must tailor your message to address the specific needs of their patients and demonstrate why your agency is the best partner for care collaboration.

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Topics: Sales Strategy, Sales Growth, Referral Growth

Free Webinar on Increasing HME Sales: Register Now

Posted by Seth West on February 5, 2018

Is your home medical equipment business not growing as fast as you need it to? All it takes to jumpstart and increase HME sales is a new pattern of communication skills. Get an expert’s inside look at honing those sales skills during our upcoming webinar, “Increase HME Sales NOW!”. On February 8th at 2pm ET/11am PT, Mike Sperduti, CEO of Emerge Sales, and Holly Miller, Vice President of Sales with PlayMaker, will teach you the sales skills and techniques to produce immediate, long-term results for your company.

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Topics: Emerge Sales, Mike Sperduti, Marketing, Sales Growth, Referral Growth, HME Sales, DME Sales, Webinars

Standing Out: Innovative Marketing Ideas for Post-Acute Care

Posted by Seth West on January 23, 2018

When you think about securing more referrals for your post-acute business, what do you have planned that’s really going to help you stand out? As you craft your plans for success, it’s important to make sure they go well beyond maintaining a highly polished elevator pitch and honing in on those physicians who have the best potential for quality referrals.

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Topics: Trade Shows, Post-Acute Care, Marketing, Sales Growth, Referral Growth

MSD's Better Together: Know Before You Go

Posted by Jason Dillon on January 16, 2018

This year’s MSD Healthcare Innovation + Technology conference is aptly titled “Better Together.” Recognizing the positive shift of post-acute healthcare providers embracing innovative technology solutions to improve patient outcomes, the MSD Better Together conference brings together leaders from across the industry to share their expertise and discuss emerging technology solutions.

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Topics: CRM, Technology, HME, Trade Shows, Post-Acute Care, Sales Growth, Infusion, MSD

Seven Tips to Identify an At-Risk Referral Source

Posted by Holly Miller on January 9, 2018

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In the early stages of a new referral relationship, it’s easy to keep your attention focused on nurturing the relationship and ensuring your new referral partner can continue to send patients to you with confidence.

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Topics: Sales Management, CRM, Referrals, Sales Growth, Referral Growth

How to Target the Best Referral Sources for your Home Health and Hospice Agency

Posted by Holly Miller on November 17, 2017

 

 

“I don’t know which referral sources to target” has become an all-too-common refrain among home health and hospice agencies. A lack of visibility into both the market and your own agency’s referral activity weakens your sales efforts and slows your market expansion. Many agencies are scrambling to develop a sales strategy that yields results. What’s the secret? Using relevant, actionable data to determine the best referral sources for your agency to target.

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Topics: Sales Management, CRM, Technology, Referrals, Home Health, Hospice, Sales Growth, Referral Growth

Webinar Recap: Focus on Your Why and Stand Out in the Home Care Market

Posted by Seth West on October 4, 2017

 

 

Webinar Presented by:

Merrily Orsini, MSSW, President/CEO

corecubed

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Topics: Communication, Home Health, Home Care, Marketing, SEO

Webinar Recap: Presenting your Home Health Services in the New Bundled Payment (BPCI) Dominated Marketplace

Posted by Seth West on October 3, 2017

 

 

Webinar Presented by:

Darren Horrigan, Director of Care Services

Bryce Henson, Director of Development

Access Innovations

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Topics: Home Health, Marketing, Medicare, Reporting, BPCI

Webinar Recap: Value-Based Purchasing & ACOs

Posted by Seth West on September 8, 2017

 

 

Webinar Presented by:

Arnie Cisneros & Astrid Roeder

Home Health Strategic Management

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Topics: Home Health, Post-Acute Care, Medicare, ACO

Building Relationships: A 3-Step Evaluation

Posted by Adam Bishop on June 15, 2017

 

 

Great relationships are the key to not only acquiring but also retaining referral source loyalty. While this is a well-known fact, many times those same great relationships never transition into referring accounts. As a sales manager, you are faced with a difficult dilemma. Do you wait it out in hopes that the relationship will someday turn into referrals, or do you give another sales rep an opportunity to work the account? How do you decide?

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Topics: Sales Management, Relationships, Sales Strategy, Sales Growth, Sales Reps