PlayMaker Blog

Seth West

Seth West, Director of Marketing & Communications with PlayMaker, has extensive experience in advertising and promotion, equally astute in both print and web environments. He has lent his creative talents to a variety of Fortune 500 companies, helping to develop corporate branding, multi-tiered marketing campaigns, and engaging media communications.
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Recent Posts

Free Webinar on Increasing HME Sales: Register Now

Posted by Seth West on February 5, 2018

Is your home medical equipment business not growing as fast as you need it to? All it takes to jumpstart and increase HME sales is a new pattern of communication skills. Get an expert’s inside look at honing those sales skills during our upcoming webinar, “Increase HME Sales NOW!”. On February 8th at 2pm ET/11am PT, Mike Sperduti, CEO of Emerge Sales, and Holly Miller, Vice President of Sales with PlayMaker, will teach you the sales skills and techniques to produce immediate, long-term results for your company.

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Topics: Emerge Sales, Mike Sperduti, Marketing, Sales Growth, Referral Growth, HME Sales, DME Sales, Webinars

Standing Out: Innovative Marketing Ideas for Post-Acute Care

Posted by Seth West on January 23, 2018

When you think about securing more referrals for your post-acute business, what do you have planned that’s really going to help you stand out? As you craft your plans for success, it’s important to make sure they go well beyond maintaining a highly polished elevator pitch and honing in on those physicians who have the best potential for quality referrals.

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Topics: Trade Shows, Post-Acute Care, Marketing, Sales Growth, Referral Growth

Webinar Recap: Focus on Your Why and Stand Out in the Home Care Market

Posted by Seth West on October 4, 2017

 

 

Webinar Presented by:

Merrily Orsini, MSSW, President/CEO

corecubed

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Topics: Communication, Home Health, Home Care, Marketing, SEO

Webinar Recap: Presenting your Home Health Services in the New Bundled Payment (BPCI) Dominated Marketplace

Posted by Seth West on October 3, 2017

 

 

Webinar Presented by:

Darren Horrigan, Director of Care Services

Bryce Henson, Director of Development

Access Innovations

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Topics: Home Health, Marketing, Medicare, Reporting, BPCI

Webinar Recap: Value-Based Purchasing & ACOs

Posted by Seth West on September 8, 2017

 

 

Webinar Presented by:

Arnie Cisneros & Astrid Roeder

Home Health Strategic Management

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Topics: Home Health, Post-Acute Care, Medicare, ACO

How to Increase Revenue with Sales Mentoring Programs

Posted by Seth West on September 2, 2016

 

Mentoring: A Lost but Much-Needed Art

Finding a sales mentor used to be standard practice. Some sales people found a mentor on their own. In other situations, companies created formal mentoring programs for new sales people. The result was that new sales people became more productive and generated more revenue. Learn why you need a mentoring program and how to create a mentoring program to help your company grow.

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Topics: Sales Management, Sales, Leadership, Mentoring

How to Create a Health and Wellness Program that Benefits Your Company and Employees

Posted by Seth West on May 27, 2016

 

Increased competition, tougher regulations and reduced reimbursements are causing stress in the post-acute care industry. Many company leaders are concerned about growing their business to remain competitive. It may seem to be a strange time to talk about establishing a health and wellness program, but a well-structured program can produce measurable results for both the company and its employees.

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Topics: Post-Acute Care, Leadership, Health & Wellness

Philanthropy Can Make Post-Acute Care Companies Stronger

Posted by Seth West on May 24, 2016

 

Companies of all sizes are making their businesses stronger by including philanthropy in their corporate culture. Philanthropy is intended to make a positive impact on society, but it also results in improving employee loyalty, along with the company’s business connections and standing in the community. For companies in the post-acute care industry, philanthropy can be a natural extension of corporate goals.

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Topics: Loyalty, Post-Acute Care, Philanthropy

Social Media is an Effective Marketing Tool for Your Post-Acute Care Business

Posted by Seth West on May 6, 2016

 

If you haven't started using social media to promote your company yet, you’re way behind. With the explosion of sites like Facebook, Twitter, LinkedIn and YouTube, reaching your potential customers through these channels is an opportunity that you simply can’t ignore. By using social media, you can raise awareness about your services, give followers up-to-date information on events you are hosting, and provide patients, clients or referral sources a direct way to interact with you.

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Topics: Sales, Referrals, Post-Acute Care, Marketing, Social Media